Privacy Policy

1. Scope of This Policy

Elite Orthodontics & Pediatric Dentistry (“Elite,” “we,” “us,” or “our”) respects the privacy of visitors to www.eliteod.com. This Website Privacy Policy describes how information may be collected, used, retained, and shared when you browse the website, contact us, or request an appointment online.

This policy concerns our public website and related online interactions. Patient dental and medical records, insurance claims, and other protected health information (PHI) are governed by HIPAA and our separate Notice of Privacy Practices. When HIPAA or another applicable law provides stronger protections, those requirements control.

2. Information We Collect

Information you provide

When you contact us or submit an appointment inquiry, you may choose to provide your name, email address, phone number, preferred appointment information, and the contents of your message. If you contact us directly, we may also receive the information you include in your call, email, or other communication.

Please do not enter Social Security numbers, full insurance identification numbers, detailed medical histories, diagnostic information, photographs of medical records, or other sensitive health details into a general contact form or ordinary email. Call our office to obtain instructions for secure patient communications.

Information generated during website visits

Depending on the website features and technologies enabled, technical and usage information may include IP address, approximate location derived from IP, browser and device type, operating system, page URLs, referring pages, dates and times of visits, cookie or similar identifiers, and interactions with website content or forms. Not all technologies necessarily collect every category listed.

Information from other sources

We may receive limited contact or appointment information from services you choose to use to communicate with our office, subject to the terms of those services and applicable privacy requirements.

3. How We Use Website Information

We may use information collected through our website to:

• Respond to inquiries, contact prospective patients or parents/guardians, and arrange appointments.
• Provide requested information about pediatric dentistry, orthodontics, insurance, office hours, and other services.
• Operate, secure, maintain, troubleshoot, and improve website functions and user experience.
• Understand website traffic and the effectiveness of general outreach activities, where legally permitted.
• Detect misuse, prevent fraud, comply with legal requirements, and defend legitimate rights.

We do not treat the submission of a website form as consent to publish patient information, photographs, or testimonials, or as permission to disclose PHI for marketing beyond what the law allows.

4. Cookies, Analytics, and Advertising Technologies

Our website may use cookies, local storage, measurement tags, and similar technologies to keep the site functioning, understand general usage, and evaluate advertising or campaign performance. Technologies that may be deployed include Google Analytics, Google Ads, and tools supplied by website hosting, form, security, or content providers.

Some technologies are essential for website operation; others support analytics or advertising measurement. Depending on the tool, data may be processed by service providers under their own terms and privacy notices. We do not authorize website vendors to receive PHI through analytics or advertising tags unless a lawful arrangement and all required HIPAA safeguards are in place. Google Analytics does not offer a HIPAA business associate agreement, and PHI must not be transmitted to it.

You can adjust cookie settings in your browser, delete stored cookies, or use available privacy and advertising preferences offered by your browser or the relevant provider. Disabling cookies may affect certain site features. Where legally required, we will provide additional opt-out or consent mechanisms.

5. Website Forms, Email, and Text Messages

Contact forms on our website are intended for general questions and initial appointment inquiries. Information you submit may be delivered to our office through website form systems and email services. Ordinary email and contact forms may not be appropriate for sending sensitive healthcare information unless configured with the necessary safeguards.

If we contact you by telephone, email, or text message about your inquiry or appointment, the communication will be subject to applicable privacy, telecommunications, and consent rules. You may ask us to use a different communication method by contacting our office. Submission of a general contact form is not, by itself, blanket consent to unrelated promotional text messages.

6. How We Share Information

We may disclose relevant website information to authorized employees and service providers who support our website, appointment communications, email delivery, hosting, cybersecurity, analytics, advertising, and other legitimate business operations. Vendors are permitted to use information only as allowed by their agreements and applicable law; vendors handling PHI on our behalf must meet HIPAA business associate requirements where applicable.

We may also share information when required by law, to protect safety or rights, or in connection with a legitimate organizational transaction subject to applicable legal safeguards. This policy does not authorize selling patient health information or sharing PHI for advertising contrary to HIPAA.

We do not disclose the identifiable medical or dental information of our patients to outside parties merely because they visit our public website.

7. Information Concerning Children

Our services include pediatric dentistry, and parents or guardians may use the website to seek care for a child. The general website contact form is intended to be completed by adults or with parental supervision. We ask children not to submit personal information independently through general website forms.

Children’s health records are protected by HIPAA and applicable laws governing minors and personal representatives. Parents and guardians should contact the office directly with questions about access to a child’s records. If we learn of personal information submitted online by a child in circumstances requiring parental consent, we will take steps consistent with applicable law.

8. Data Retention and Security

We retain website inquiry information and technical records only as reasonably necessary for the purposes described above, as required by law, or to resolve disputes and maintain security. Records that become part of a patient chart are handled under the retention obligations applicable to patient health records.

We use administrative, technical, and organizational measures intended to protect information against unauthorized access, alteration, or loss. However, no internet transmission or storage method is guaranteed to be completely secure. Please avoid sending confidential records through unsecured public forms.

9. Your Privacy Choices and Requests

You may contact our office to request correction of contact details, ask questions about website data, request deletion of information where legally appropriate, or inquire about opting out of certain marketing communications. We will evaluate requests under applicable laws, taking into account recordkeeping and legal obligations.

Requests concerning protected medical or dental records, including access, amendment, confidential communications, and restrictions, are governed by our HIPAA Notice of Privacy Practices. Those records cannot necessarily be deleted on demand.

Additional consumer privacy rights may apply to certain website information depending on the nature of the data and the scope of applicable state law. We will honor rights and recognized opt-out mechanisms to the extent legally required.

10. Third-Party Websites and Services

Our website may link to external websites, patient portals, map services, social media platforms, and other third-party services. Those parties control their own websites and may have separate privacy policies. We encourage you to review their policies before sharing information.

11. Changes to This Website Privacy Policy

We may update this policy to reflect changes in our website, vendors, business practices, or legal obligations. We will post the current version with a revised effective or last-updated date. Material changes will be handled in accordance with applicable law.

12. Contact Us

Elite Orthodontics & Pediatric Dentistry
61 Berdan Avenue, Wayne, NJ 07470
Telephone: (973) 706-8339
Email: info@eliteod.com
Website: https://www.eliteod.com/

For sensitive patient information, please call rather than sending confidential details by ordinary email.